There are already several options for RSS advertising but Bidvertiser has decided to enter the market and offer publishers the opportunity to sell advertising in their RSS feeds. Of course this also means advertisers will also be able to buy ads in RSS feeds.
You may have noticed on Saturday (3rd November) that you FeedBurner feed counter was reporting a much lower level of subscribers to your blog. Here at Newsniche the counter dropped by nearly a hundred subscribers.
Have you ever wondered how much each subscriber to your RSS feed is worth. Well according to Mark over at 45n5 that magic number is currently $30. Mark arrived at this figure by dividing the price blogs have recently sold for by the number of subscribers to the blog.
Before the days of RSS there were ezines, these were like RSS feeds except they were sent via email. One way ezine publishers increased their subscriber base was to swap ads in each others publications. You can do the same thing with RSS feeds.
FeedGhost contest winner
First off we have a winner for the years subscription to FeedGhost. The winner is Pierro Marie, congratulations Pierro who suggested I blog about how to add advertising into your RSS feed and how to protect RSS feeds.
FeedGhost is a new Windows desktop RSS reader. It has a distinct web2.0 look and is highly customizable with lots of features not found in many web based RSS news readers. To be able to run FeedGhost you need to have Windows XP or Vista and the .NET Framework 2.0 (which is free).