Advertising.com Launches Inventory Management Platform
And you thought PubAccess meant you were watching Nova or Jim Lehrer. Nope, it’s the new Web-based ad management platform for smaller publishers from AOL’s Advertising.com. The service will allow publishers in the Advertising.com display network to block advertisers or ad categories, view activity reports and access the network’s optimization technology. The company claims this will generate higher CPMs for publishers.