Archive for February, 2008

Azoogle Wants Truste to Certify Mobile Promotions

Friday, February 29th, 2008

If AzoogleAds actually engaged in fraudulent online ad practices, as the Florida Attorney General’s office has alleged, the company appears to be turning over a new leaf. In fact, AzoogleAds President Don Mathis seems quite engaged in trying to clean up the mobile content promotions sector.

ComScore Weighs in on Google Click Volume Debacle Sparked by Its Data

Friday, February 29th, 2008

Earlier this week, when comScore set off a GOOG selling frenzy on Wall Steet with data showing click rate growth had flattened, I called the research firm for comment but to no avail. Amazing what 48 hours can bring. After a continued outcry, comScore has now issued a lengthy statement with additional data and charts (previously unavailable to non-clients) arguing, basically, that everyone should just calm down. Here’s the money quote:

Whiteboard Friday: SMX West Interviews-Matt Cutts

Friday, February 29th, 2008

Posted by great scott!Man-oh-man, it’s been a busy week, folks.  As many of you know, a big chunk of the Mozplex relocated to Santa Clara this week for SMX West. The show went off smashingly and we managed to get several guests to do Whiteboard videos with us on the Expo Hall floor.

Don’t You Just Hate Leap Years and 29 February?

Friday, February 29th, 2008

Since today is the 29th of February, this is an opportunity for me to submit a post to rant on how silly our calendar systems can be. Most people on planet earth follow the Gregorian calendar, which I am not sure how and why it became an international standard. I find it extremely stupid that we have to add an additional day to a so-called leap year just to balance the days of the years.
Being a Chinese, I thought the older Chinese calendar systems were superior than the newer Gregorian calendar. However, a lot of feng shui masters disagree on the exact date of every year’s Chinese New Year, because some believe we should follow the Chinese Solar Calendar while others follow the Chinese Lunar Calendar.
The Chinese New Year is often referred to as the Lunar New Year or the Spring Festival. The problem I face with these 2 Chinese calendar systems is I can be considered to be born in the year of the Dog if I follow the Chinese Lunar Calendar or the year of the Rooster if I follow the Chinese Solar Calendar. This is because the spring season did not arrive when I was born according to the Chinese Lunar Calendar, which meant that it was not officially a new year yet. As a result, I feel out of sync with time and I can’t really tell people what animal sign I belong to unless I clarify which calendar you are referring to.
Last year, I discovered a superior calendar system - A calendar I believe should have been the current international standard rather than the Gregorian system. That calendar is the Mayan calendar and it is amazingly simple and perfectly organized.
There are 13 months in a year, 28 days in a month, 4 weeks per month, 7 days in a week and 1 day of renewal to celebrate the new year. The new year starts on 26th July on our Gregorian calendar. With a calendar like this, we won’t have nonsense like leap years and uneven months. Everything would be orderly and predictable and we won’t be out of sync with time.
I also found this free Dreamspeall Mayan Calendar software. It is really nice to look at and it displays all these mystical looking Mayan symbols and tells you what they mean.
This is how it looks like on my Windows machine:

Firefox 3 Beta 3 Is Cool!

Friday, February 29th, 2008

I just downloaded and installed Firefox 3 Beta 3. It is slightly faster than the version 2.0.x. I like it very much but I wish they could do the “font smoothing” effect like Internet Explorer 7 does. That would make the fonts look nicer and more readable.

Our New Phone Number is Jenny’s 867-5309 and it’s Not Funny Anymore!

Friday, February 29th, 2008

Posted by Danny DoverTwo days ago our office updated our phone system to a more professional business setup. The new system brought additional phone extensions and 23 new phone numbers. While it was a bit of a headache having our phones and internet down while the phone company upgraded our account, it was nothing compared to our new problem.

About CEO Scott Meyer Steps Down; Nisenholtz and McCoy to Fill In

Friday, February 29th, 2008

Scott Meyer will depart About.com and The New York Times Co. next week after an eight year odyssey with the company. “After discussions with Martin [Nisenholtz, digital chief], we’ve agreed that I’ll be stepping down from my position as President & CEO of the About Group and leaving the Times Company,” Meyer wrote in a note to staff. Nisenholtz and Chief Digital Architect Ron McCoy will manage the group until a replacement CEO is named. A spokesperson said the search for Meyer’s successor will include both internal and external candidates.

Generation Google a General Disappointment

Friday, February 29th, 2008

Posted by rebeccaThis morning I went running, hopped in the shower, and ran to the conference, hair still wet, because I didn’t want to miss the Generation Google panel. I was excited to hear more about Harrison Gevirtz, a sixteen year old affiliate marketer, and Chloe Spencer, Stephan Spencer’s daughter and a blogger who makes a good chunk of dough from AdSense earnings. Joining them were Evan Fishkin and Andrew Sutherland, with Danny at the podium. (Fun fact: Andrew wrote the democracy plugin for Wordpress, which currently ranks #7 in Google for the word "democracy." Can you say wow?)

Quote of the Day: Online Ads a Canary in the Coalmine?

Thursday, February 28th, 2008

“A big flaw of any analysis is that since online advertising is ‘better’ than other mediums, folks will simply reduce their spending elsewhere and keep online unhindered. But online advertising has always won ad spending by justifying itself solely on its own merits and performance… Online advertising is a leading indicator of a recession rather than an industry insulated from the economy.”

URLs & Domains Made Fun and Interesting

Wednesday, February 27th, 2008

Posted by Jane CoplandI’m actually serious with the title here. This session was great. Honestly, I’ve been to more informative sessions here at SMX West than I’ve been to since Pubcon 2006, where I knew nothing about SEO and everything I heard was new. Unraveling URLs & Demystifying Domains had some good speakers who each provided unique information about the subject.