Is there a disconnect between the number of online viewers and the amount of advertising dollars spent online?
Advertising executives today weighed that question at AlwaysOn in New York City, a conference that examines technology’s impact on marketing, advertising, and media.
Following a second round of funding in November, third party domain redirect marketplace Sendori recently enabled phrase and exact match options in its auction-based system. When advertisers win bids on generic domains, the system redirects users that have directly-navigated to that domain to advertiser sites. Direct navigation occurs when a user enters a URL into a browser window. For instance, a user who directly-navigates to CreditCardDeals.com might be redirected to a Visa offer landing page through the Sendori system.
Posted by rebeccaNote from Jeff: I’d like to apologize to those of you who took the survey within the first few minutes of release. Since we released the blog post and sent out an email to our members, we’ve received a very quick & fast influx of traffic all at once - much higher than normal. We analyzed the problem, made some changes to our web server configuration, and are should be running much better now - albeit a tad slow. If you have any issues, however, please feel free to contact me.
Posted by randfishLast week, we asked for your help in nominating candidates for SMX West’s inaugural Search Bowl - a game of trivia that pits two intrepid search marketers against teams of two from each of the four major engines. Due to the writer’s strike, there won’t be a televised black tie, red carpet event. Instead, without further ado, here are the nominees:
surveys - Take Our Poll
Voting will run through to next Tuesday, when we’ll announce the two winners. If any winners cannot make it, the selection will pass to the person with the next most votes.
BTW - Scott will be officially announcing it soon, but it’s looking like SEOmoz will have a sponsored session on using premium membership at SMX West, open to all attendees (full conference and networking pass attendees). More to come!
p.s. Anyone notice that PollDaddy has gone to a freemium business model? Can I just say again how much I like that model :)Do you like this post? Yes No
Posted by randfishThe Question:
I’m starting a new site and have no idea what I should do for software. Do I need to use a content management system, and if so, how do I make sure it’s SEO-friendly?
Posted by Sarah Bird, EsquireMay It please the Mozzers,
Welcome to another edition of Legal Monday! Some of you may recall my post from last week, The Anatomy of A RipOff Report Lawsuit, in which I attempted to illuminate the legal issues surrounding the controversial site RipOffReport.com.
Posted by randfishBack in mid-December, SEOmoz made a number of changes to our use of the rel="nofollow" tag on the internal link structure of this site. We nofollowed dozens of links on many of our template pages to help control the flow of link juice through to our more important pages - the content in the Blog, YOUmoz, Marketplace and Articles.
So, all the news sites are covering the big semi-national ad drops by the Clinton and Obama campaigns. The irony, in this case, I suppose should have been expected: The news sites didn’t get any of those ad dollars. From what I could tell in browsing and refreshing countless pages on big national news sites today, including CNN.com, NYTimes.com, WashingtonPost.com, FoxNews.com and Yahoo News, the campaigns have neglected Web ads when it comes to this big national advertising push.
Yesterday Google’s online political ad manager Peter Greenberger posted its rules on political ads. There are some interesting regulations involving personal attacks, donation landing pages and misleading ad copy.
Posted by rebeccaSorry for the delay in getting this out out to you all, but today was pretty hectic for both me and Rand. Technically it’s still Thursday on the west coast, so at least I squeaked by and hit my deadline…