Archive for January, 2008

The Super Bowl Ad That Almost Was…

Thursday, January 31st, 2008

Posted by great scott!With the Super Bowl fast approaching, Rand looks back on his legendary proposal shenanigans of last year. Finally, all the details of the saga are revealed. Watch, comment and enjoy.  If you’d like to see the original proposal reaction video, go check it out.

What Would Jeane Dixon Think About Google/DoubleClick in the EU?

Thursday, January 31st, 2008

The research arm of Missouri-based brokerage and investment banking firm Stifel Financial Corp. has reported that “the staff of DG Competition, the European Commission agency responsible for merger reviews, has prepared its draft ‘Statement of Objection’ (SO) in the planned Google (GOOG) takeover of DoubleClick.”

Roundup Thursday for the Week of 1/27/08

Thursday, January 31st, 2008

Posted by rebeccaStories, news, and other notable items from the past week:

Three star links:

Maximizing the Likelihood of Getting Dugg

Thursday, January 31st, 2008

Posted by Dave NaffzigerThere has been plenty of discussion about the stories that become popular on Digg.  However, these posts don’t actually help the submitter that much. Do ‘Microsoft’ stories hit the front page frequently because there are a lot of stories submitted about Microsoft or because Diggers love Microsoft?
I think it is much more useful to look at the statistics behind what does and doesn’t get promoted. The most important metric is one I’ve termed ‘Promote Rate’: the percentage of stories with a given characteristic that get promoted to the front page.  
I wrote an analysis a little over 6 months ago that looked at some of the key characteristics and felt it was time to update and expand on my initial analysis (a few friends were submitting some content to Digg and I wanted to offer them the best advice).  
Time of Day and Day of Week 
Mid-week (Tuesday and Wednesday) have historically been the most active days on Digg. Most stories are submitted and promoted on these two days.  However, Sunday and Monday are the best day of week to submit a story:

Vote for the SMX West Search Bowl Competitors

Thursday, January 31st, 2008

Posted by randfishFirst off, a quick apology. I had posted this on Monday night without first checking with our nominees to ensure they could attend. I’ve now done so and thus, have a list of potential competitors who will be present if called upon! Sadly, favorites like Dave Naylor, Aaron Wall and a few others will not be in attendance, but the vast majority of nominees are attending!
For those who may be confused,  next month at the inaugural SMX West search marketing conference, two intrepid search marketers will take on teams from Google, Yahoo!, MSN/Live & Ask.com in the first ever Search Bowl! Search Bowl is a trivia game, wherein the teams of two will be asked questions related to search and search marketing and those with the greatest knowledge of all things "search" will take home eternal glory! Or, at least, a 1994 Chrysler LeBaron (that’s the prize, right Danny?).
For this voting, I’ve asked each of our nominees to prepare a short statement indicating why they would be best qualified to represent search marketers on the trivia field of battle. Here are their responses:
Heather Lloyd Martin (of SuccessWorks):

The Definitive Reason Why Facebook Is Worth At Least $15 Billion

Wednesday, January 30th, 2008

Posted by Danny DoverNote: The following post is based on conversations I have had with top Microsoft employees and college graduates being recruited by Facebook. The conclusions I have come up with are based on the information they gave me along with many hours of independent research. Although the following is speculative in nature, it is based on fact.

But Will It Google?

Wednesday, January 30th, 2008

Posted by Jane CoplandI’m about to bring up something I’ve written a little bit about before, but today I’ve taken part in an interesting task that further highlights the disappointing disconnect between advertising and search engine marketing.

Rewriting the Beginner’s Guide to SEO: Redirection, Server, & Hosting Issues

Wednesday, January 30th, 2008

Posted by randfishI’m currently in the process of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Rewriting the Beginner’s Guide to SEO: Rewriting, Server & Hosting Issues

Wednesday, January 30th, 2008

Posted by randfishI’m currently in the process of re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

VC Firms’ Idea on Next Big Thing

Tuesday, January 29th, 2008

Start-up media companies are not lacking for funding these days. Over the past few days, Rubicon Project and Quantcast announced funding on the ad side of start-ups, and plenty of others are in line to receive venture capital investments.