Archive for December, 2007

Closed Brand Community Firm Passenger Calls Amex, JC Penney, MySpace Clients

Monday, December 17th, 2007

When I last wrote about brand community platform Passenger in February, the firm was squarely focused on the consumer-aimed uses of its system. Clients like Nestle, Coca-Cola, ABC Television and Sara Lee were using Passenger to enable private brand communities to conduct product or ad research with brand fans.

Rewriting the Beginner’s Guide: Part 4 Continued - Keyword Usage & Targeting

Monday, December 17th, 2007

Posted by randfishFor the next few weeks, I’m working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Rand Gets Interviewed by Mike McDonald at PubCon

Saturday, December 15th, 2007

Posted by randfishOne of my favorite people in the search industry is Mike McDonald (but he’s a terrificly humble guy so no one tell him I said so - it’ll go straight to his head). Last week at Pubcon in Vegas, Mike grabbed me for a 6.5 minute interview in the hallways of the Las Vegas Convention Center for what turned out to be a remarkably good video. The WebProNews team not only filmed, but cut and edited the piece with some serious style and panache - just do me a favor and stop watching when there’s 1:00 left - no one needs to see that last bit.
 

Google Zeitgeist: Who is God? Who is Satan?

Friday, December 14th, 2007

What’s on the minds — and fingertips — of Google searchers in 2007? In its year-end Zeitgeist, Google identifies trends that show search queries range from the simple to complex, from commercial to spiritual.

Singapore Government Plans Another Pay Increase

Friday, December 14th, 2007

Wow! After increasing their salaries by up to 60% earlier this year, you would think they would be satisfied. Hell no! According to this news report, they are planning another bonus in 2008! My PM is already getting paid 5 times whatever George Bush is getting, but that means nothing to them because in “unique Singapore”, things are different and our leaders have to be paid lots of money to prevent them from becoming corrupt. Furthermore, if they do not get paid as much as the top professionals in the private sector, they might quit their posts and jeopardize our $210 billion dollar economy.
This logic does not really make sense to me. What I am getting is, if you pay them too little money, they might start thinking of doing corrupt things to make some money on the side. The solution to this problem is to pay them a lot of money. I can’t say it makes no sense, I guess you could say it does make a little sense but that does not mean it is the only way out.
The expected average salary increase for Singaporeans in 2008 is 5%. Sounds really nice. Did you know that Singapore’s inflation in 2008 is estimated at 5%? There goes your 5% pay increase!
Singaporeans have been told to “Get a sense of proportion” by Lee Kuan Yew. Don’t make a big deal about the ministers’ pay increase because it is for the good of the country to pay them loads of money to preserve what we have and improve on it.
Here’s what Lee Kuan Yew has to say about the ministers’ pay increase:

New Singapore News Section

Friday, December 14th, 2007

Ever since I decided to really move out of Singapore, my dominating thoughts have been all about how to get all the migration paperwork done as soon as possible and all the good things I can expect in the near future.
Therefore, I will be blogging a lot about my life in Singapore and the local news that affects my life in general. I predict this will be one of my last long stays in this country and I would like to keep a record on the reasons why I want to emigrate and how I did it so that others may learn from my experience.
I love to read alternative Singapore news from blogs such as:

Save the Date! “Meatball Sundae” Webcast with Seth Godin

Friday, December 14th, 2007

We know you guys love Seth Godin (who doesn’t?). You nominate his blog for ClickZ’s annual Marketing Excellence Award every year — and it’s won. Twice.

Whiteboard Friday - “Hey! New Guy!”

Thursday, December 13th, 2007

Posted by great scott!Well, we’re back from PubCon so here we are with some spankin’ new Whiteboard Friday content for ya. This week, Microsoft Live’s new Webmaster Tools honcho, Nathan Buggia, joins Rand to discuss what’s up at Live, the perils of life in the engine race, how they deal with paid links, and what they’re doing to win market share.

Cellware Socializes Mobile

Thursday, December 13th, 2007

There’s been talk about the mobile platform being perfect for social networking. Among the newer mobile social communities out there is Cellware, which launched earlier this week. Through Web and mobile, users can upload and modify audio, video, photos, and other content and applications, then share it with others. The media can then be used to personalize a handset with ringtones, wallpapers. And of course, discovery is a big part of the experience, as well as having access to videos and a social network when you have time to spare.

Thursday Roundup for the Week of December 9, 2007

Thursday, December 13th, 2007

Posted by rebeccaWe’re rolling out with some new blog theme days at SEOmoz. As Jane mentioned yesterday, Wednesdays will now feature a social media post, and the rest of the week is as follows: