Archive for December, 2007

Whiteboard Friday - “Changing Context”

Thursday, December 20th, 2007

Posted by great scott!Hey Gang! This week Rand talks to NetConcepts’ CEO, Stephan Spencer, about cloaking and redirection via black hat, gray hat, and white hat methods.  This is pretty high-level stuff but incredibly interesting, even if it is of questionable Glegality (that’s Google Legality, heyooo!).  Is it effective? It sure as hell can be. Will it get you into trouble? Well, only if you get caught I suppose, which is why Google is rumored to have the "Boser Tool" that they use to try and keep an eye out for this stuff.

What European Consumer Advocates Are Saying About Google/DoubleClick

Thursday, December 20th, 2007

As the FTC finally gives the green light to Google’s proposed acquisition of DoubleClick, all eyes are now on Europe’s investigation of the deal.

Thursday Roundup for the Week of 12/16/07

Thursday, December 20th, 2007

Posted by rebeccaIt’s Thursday, so you know what that means: another installment of Roundup Thursday! This week, I’m implementing a more formal layout that will be executed in every recap post from here on out. Hope you enjoy it!

Technology Sites Receive an Overwhelming Majority of Search Traffic from Google

Thursday, December 20th, 2007

Posted by randfishA great many tech-specific site owners consistently bemoan the fact that market share stats like these:

Percentage of U.S. Searches Among Leading Search Engine Providers

Oct.-07

Facebook: What I’d Do If I Ran Your Blog

Tuesday, December 18th, 2007

Posted by JaneCoplandI know exactly what you should do with your blog because it isn’t mine, I don’t have to implement any of the changes, and if my advice is bad, I don’t have to live with the consequences. This said, I’ve been poking around inside my favourite social networking site and I’m sure there is room for improvement when it comes to their blog.

What I’d Do If I Ran Your Blog

Tuesday, December 18th, 2007

Posted by JaneCoplandI know exactly what you should do with your blog because it isn’t mine, I don’t have to implement any of the changes and if my advice is bad, I don’t have to live with the consequences. This said, I’ve been poking around inside my favourite social networking site and I’m sure there is room for improvement when it comes to their blog.

Anti-Mormon Advertiser Running Romney Ads on Google

Tuesday, December 18th, 2007

Does Mitt Romney want to be our nation’s high priest? Ex-Mormon Ed Decker and author of “My Kingdom Come, The Mormon Quest for Godhood,” thinks so. And he’s pushing his book and beliefs using AdWords ads that show up in Google results for searches on Mormon presidential hopeful, “Mitt Romney.”

New Features in Google AdWords & Google Analytics

Tuesday, December 18th, 2007

Posted by Adam GreenIntro by Rebecca: Coincidentally, Adam Green submitted this SEM post to YOUmoz last night, and it’s very informative so I decided to move it to the main blog and have it kick off SEM Tuesdays. Enjoy!

Increasing Integrity in the Digital Marketing Industry–A Survey of Recent Cases

Tuesday, December 18th, 2007

Posted by Sarah Bird, EsquireMay it Please the Mozzers,

I had the pleasure of attending Law Seminars International’s 16th Annual Seattle Conference on New Development in Technology Law last week. The place was chock full of brilliant legal minds and even a handful of techies.

29 Ways to Use SEOmoz’s Premium Content for Search Marketing Success

Tuesday, December 18th, 2007

Posted by randfishWe’ve been hearing from many of our premium members that while they love the information provided in the guides, Q+A knowledge base, discount store, tools, link directory, and tips, they’re not 100% sure how to utilize it all to help them get more traffic. And, even though we’re just a few weeks away from launching some exceptional new services (and a new interface for the premium content), I figured I’d walk through some of the ways you can leverage all the goodies in premium to help your sites or those of your clients.
NOTE: Apologies in advance to our non-premium readers, I’ll be back on globally valuable free advice tomorrow.
The main tasks that premium content is designed to help with are the following: