Archive for December, 2007

Rewriting the Beginner’s Guide - Part IV Continued: Titles, Meta Data, & URL Structures

Monday, December 31st, 2007

Posted by randfishFor the next few weeks, I’m working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Rewriting the Beginner’s Guide - Part IV Continued: Titles, Meta Data & URL Structures

Monday, December 31st, 2007

Posted by randfishFor the next few weeks, I’m working on re-authoring and re-building the Beginner’s Guide to Search Engine Optimization, section by section. You can read more about this project here.

Things I Hate About MySpace

Friday, December 28th, 2007

Posted by rebeccaI hate MySpace, but then again, so does most everyone else. It’s not news or anything, but it’s just after Christmas and posting is light lately, so I thought I’d get this out of the way before the new year hits and Rand’s bugging me to put up actual, relevant posts.

Whiteboard Friday - “Vanessa Gets Vertical”

Thursday, December 27th, 2007

Posted by great scott!Well folks, Christmas is past but we’re here with the gift that keeps on giving: Another installment of Whiteboard Friday! To round out our last episode of 2007, we brought our good friend and search industry celebrity, Vanessa Fox, into Whiteboard studios to talk about Vertical Search (or Search 3.0, if you will).

Trends to Watch in 2008: Facebook Suicide to Mobulimia

Thursday, December 27th, 2007

What trends should be watched in the coming year?

Thursday Roundup for the Week of 12/23/07

Thursday, December 27th, 2007

Posted by rebeccaIt’s time for another roundup! This week was a bit slow going due to the holidays, but nevertheless there were still some happenings throughout the web. Oh, and every week I’ll be sure to also include what happened the Friday and Saturday before the start of the new week; otherwise, those days will slip through the cracks.

Offline Marketing for Mobile Purposes

Tuesday, December 25th, 2007

Posted by JaneCoplandI want to buy a new telephone. There is really nothing wrong with the one I have right now: it’s been dropped a couple of (ten) times and I once dropped it into Lake Union. It dried. It calls other phones, receives calls and text messages, and it fits nicely in pockets and purses. But it doesn’t do Internet, and that’s not acceptable. Too often, I’m away from my computer and I want to look something up online. Often, my desire to use the Internet is driven by offline marketing that is aimed at Internet users.

SEOmoz’s Unusual Search Terms from the Month of November

Friday, December 21st, 2007

Posted by rebeccaAs a special pre-holiday treat, we decided to share our more long tail search terms from last month (November 2007). Enjoy!

SEOmoz’s Unusual SearchTerms from the Month of November

Friday, December 21st, 2007

Posted by rebeccaAs a special pre-holiday treat, we decided to share our more long tail search terms from last month (November 2007). Enjoy!

NetAudioAds (Voice2Page) Pay Per Play Advertising - The Way of the Future?

Friday, December 21st, 2007

NetAudioAds (Voice2Page) is launching a new advertising model for webmasters. Simply embed some code to the end of your HTML body tag and it will launch a 5-second audio message to your visitors when they visit your web site.
NetAudioAds (Voice2Page) will only start paying advertisers from February 2008 after they test the market a little bit. They pay weekly, based on ads played and advertiser payments. This begins the friday after your first ad is played in February. It would be interesting to see how this “pay per play” model works out. It seems like you will make money from each visitor to your web site regardless if they click or buy anything. It works a little like the “cost per impression” model.
However, I doubt they will pay for every visitor to your web site. Most likely, they will filter the source of your visitor and pay for USA traffic or English speaking countries only. They play 1 audio message every 3 minutes during a visitor’s stay on your web site.
I received an email from NetAudioAds’ CTO, Larry Host saying:
We ask that you embed this code fragment in all your pages as soon as possible as our third party audit begins on December 22, 2007 and the prices we charge advertisers is based on the results from that audit.
I plan to embed the HTML code today or tomorrow on some of my sites to start the process.
NetAudioAds (Voice2Page) Affiliate Program
The good thing about signing up early before they start paying is you get to introduce this to as many people as possible to build your list of sub affiliates.
Here’s how the affiliate program will work: