Archive for November, 2007

BONUS: Whiteboard Friday - “Say It Ain’t Sullivan” Part II: Search 3.0

Friday, November 30th, 2007

Posted by great scott!As promised, here’s a bonus edition of Whiteboard Friday, Part II of Rand’s interview with the one, the only, Danny Sullivan.  Part II covers what Danny would like to label "Search 3.0," that is to say Vertical Search, Universal Search, Integrated Search, Blended Search, etc (of course, most of those are trademarked, hence the need for a generic term like Search 3.0).

Whiteboard Friday - “Say It Ain’t Sullivan” Part I: Facebook Revolution?

Thursday, November 29th, 2007

Posted by great scott!We’ve got a doozie for you this week folks. Search Engine Land’s very own Danny Sullivan dropped by the Mozplex for a little Whiteboard Friday guest spot. Before I knew it, the camera batteries were running dry and he and Rand had talked for almost an hour, so this is going to be a multi-part Whiteboard extravaganza!

Why You Should Go Through the Trouble of Registering Your Copyright When Everyone Tells You That Your Work is Protected Automatically

Thursday, November 29th, 2007

Posted by Sarah Bird, EsquireMay It Please the Mozzers,

Apparently I’m on a bit of a copyright kick these days. Copyright is stuck in my head like an annoying song. Does this ever happen to you?

EyeWonder Offers Ad Widgets. Are Your Ads Worth Sharing?

Thursday, November 29th, 2007

Here’s one for all you marketers with widgets to promote. EyeWonder
has begun offering multi-function, sharable (a.k.a. “widget”) ads within display units through a partnership with Gigya.

The Launch of Private Messaging on SEOmoz

Thursday, November 29th, 2007

Posted by FluxxToday I’m pleased to announce the release of Private Messaging here at SEOmoz.  Starting now, you’ll be able to private message other users using the sexy "Private Message This User" button (pictured on the right) on their profile page.  You’re also able to compose a message without clicking the button at the Write a Message page.  Just start typing in the username of the person you’re trying to message and the right person should come up automagically.

Major U.K. Broadcasters Team up for Landmark Partnership

Wednesday, November 28th, 2007

Three of the U.K.’s largest broadcasters are to join forces in launching an On-Demand entertainment service, potentially presenting marketers with new online advertising opportunities.

Complaining about Some Google Missteps

Tuesday, November 27th, 2007

Posted by randfishI don’t generally like to pick on Google, or anyone else in particular for that matter, but since the search giant is hitting on all cylinders, I think they can probably take a little nudge or two. I’m going to keep this short, sweet and to the point (and also very self-centric, because it’s tough to effectively analyze everything that might have happened on someone else’s site):

Werewolves, Search Spam & Custom Cards - If You Are Going to Pubcon, Do Not Miss This

Tuesday, November 27th, 2007

Posted by randfishNext week, at Las Vegas’ Pubcon Conference, SEOmoz is throwing a whole new kind of party. In the past, we’ve had tons of fun playing the parlor game, Werewolf (description & rules here), with Googlers, SEOs, Black Hats & industry mavens. It’s the perfect combination of deceit, guile and yelling across a table. However, we’ve always felt that lynching villagers and biting victims was a little too 13th century for our tastes. Thus, we’ve updated the game of Werewolf with new cards, caricatures of popular industry figures and new titles and called it…
Search Spam!

Training the Random Surfer: Two Important Adjustments to the Early PageRank Model

Tuesday, November 27th, 2007

Posted by Hamlet BatistaMany search marketers know about the ‘random surfer’ behind Google’s PageRank (the real one, not the green bar also known as Google Toolbar PageRank). In Google’s own words, it’s described like this:
PageRank can be thought of as a model of user behavior. We assume there is a "random surfer" who is given a web page at random and keeps clicking on links, never hitting "back" but eventually gets bored and starts on another random page. The probability that the random surfer visits a page is its PageRank.

50 Perfect Gifts for Webophiles, Bloggers, & Internet Marketers

Tuesday, November 27th, 2007

Posted by randfishWith Cyber Monday just wrapping up, it’s time for all of us procrastinators to get to work finding the perfect gifts for the geeks in our lives. Luckily, Mystery Guest and I have been doing some serious browsing this year, and figured we’d share our favorites from around the web. Frankly, I’ve been really disappointed with the standard geek gift guides from places like Engadget, Wired, and Amazon, so we just had to make our own.