Internet marketing made easy

It’s a longstanding editorial policy that we do not — ever — reprint press releases. Herewith, the single exception to that rule in our 10+ years of publishing.

Posted by randfishThis week, along with the Whiteboard Friday video, I’ve also included a pair of informative and hopefully, entertaining, charts. The video discusses why some companies in more conservative sectors or with more traditional ideas about marketing and PR shy away from social media and blog engagement, despite the many benefits those arenas can bring. It’s a critique we hear not only from clients, but also at conferences and over the web, as SEO firms offering SMM find themselves pitching to un-receptive ears.

Is virtual art still art if it’s not really real? It’s a question that Millions of Us, a digital agency specializing in virtual worlds, isn’t worried about. Instead, the agency has launched its own artist-in-residence program to “discover and celebrate” the work of artists in the virtual world and social networking space.

Mediaedge:cia has triumphed over Omnicom’s OMD, GSD&M’s Idea City, and Publicis’s Digitas in the agency shootout for 100 percent control of AT&T’s estimated $3.4 billion media account. The business comes with a hefty digital ad budget, as AT&T Wireless has consistently ranked among the top ten online advertisers in the U.S.

…to play video games, if you don’t already, that is.

There’s game franchises that remain largely untouchable to in-game advertising and product integration, such as “Halo” and “Call of Duty.” And then there’s game franchises that fit so well you wonder why it’s not until the third game in the series before every brand and their subsidiaries wants in. For “Guitar Hero III: Legends of Rock” due in stores on October 28, the product integration really moves the needle on the virtual amp, so to say. Brands present in the game? Gibson, Guitar Center, Audio-Technica, Crate, Ernie Ball, Krank, Line 6, Mackie, and Zildjian on the instrument and equipment side. Post performance, players can view their reviews in Alternative Press, Decibel, Guitar Player, Kerrang, and Paste magazines.

Posted by Mel GrayHowdy!

This is my first post and I aim to make it count, so I’ll spare you a lengthy introduction. My name is Mel and I’m from Texas. I came on board at SEOmoz just shy of two months ago, and it has been nothing short of a life changing experience.

Google’s bid marketplace for television ad inventory has gotten off to a slow start by many measures. By August a Google source told ClickZ just 50 clients had tested the system, and the minimum spend had been set at a modest (for TV) $10,000 a month.

Posted by randfishThis morning brings news from around the web of losses to the Google Toolbar PageRank (the little green pixels displayed in the toolbar) for a myriad of sites. The best coverage I’ve seen comes from Andy Beard, as well as SEJournal and SELand (which has a comprehensive list of sites discussing the update).

Posted by randfishI’ve gotten a few emails asking if I’d be willing to do a blog post thread similar to Shoemoney’s Ask Questions & Get Answers series. I’ve actually been meaning to put this up earlier, but keep running into other posts I’d like to author.