Posted by randfishI’m taking a temporary break in conference coverage (don’t worry - there will be more next week) to poll some of the smartest people I know (that’s you, SEOmoz readers), about an issue that’s been keeping Gillian and me up plenty of nights during the past 3 months.
SEOmoz is at a tipping point of sorts - we’ve gone from being primarily a search marketing consultancy business to one that’s heavily focused on an SEO product - premium content & membership. In the 6 months since launch, we’ve had approximately 1800 people sign up for our premium membership, of which ~1200 are members today (looking at our subscriber details, it appears that many folks will sign up for one month, cancel, then sign up again 3-4 months later).
Right now, SEOmoz membership and content isn’t for everyone. If you’re someone who regularly works on multiple site campaigns, the tools are terrific. If you need a little bit of strategic consulting or experienced professionals to bounce ideas off, the Q+A is great (BTW - sorry for my slower than normal responses due to the conference). Even novice search marketers can get a lot of benefit out of the guides & tips. However, there are certainly folks for whom premium membership isn’t a terrific value - our goal is to change that.
We’ve recently been working with a venture capital firm, thinking about investment from them, as well as considering other options like private financing. Why? Well there’s a lot of things we want to do, like:
This is a preview of
If You Were SEOmoz… Would You Take Outside Investment?
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