Posted by randfishLike many fans of the web, I’ve been a great admirer of Robert Scoble, noted technology blogger and former Microsoftee, since I first saw his work (probably around 2004). However, after watching this bizarre video on how Mahalo, Facebook & Techmeme are going to beat Google in search, I think I’ll have a tough time respecting his opinions on future topics.
Let me get this straight for the record - I have no problem with Robert attacking SEO - he’s certainly welcome to do so, and there have been plenty of intelligent attacks on the practice and on the negative impacts it often has on search results (most notable among these for me is my fiancee, who helps remind me of the weaknesses of this job that I love). What really bothers me is his seemingly complete lack of understanding of the search market, the search engine user or how to effectively argue his position. I went into the video expecting quite a bit of great discussion on the topic and came away incredibly dissapointed. I think Robert actually damages Mahalo’s credibility by attempting to defend them in this video.
Let’s walk through the various points he makes and I’ll attempt to show you where my thoughts (and, in my opinion, reality) diverged from what Robert had to say. I’ve done my best to grab the audio soundbytes as accurately as possible, but I won’t claim to have it perfect, and I am excerpting here.